Meet our New Starter members

Best in Show

At Best In Show, our love for pets drives us to ensure they receive only the best. Pets hold a special place in our hearts, just like family. That’s why we treat them with the same care and consideration we give to ourselves. Whether it's nutrition, health, or hygiene, we are committed to ensuring that our customers' pets live a healthy and happy life.
 
We offer more than just everyday pet products. Our designs are unique and desirable, cherished by both pets and their owners. We take pride in the careful merchandising of our products, ensuring that every item reflects our dedication to quality, care, and exceptional service.
 
Sustainability is at the core of our business. We aim not only to provide top-tier products and services but also to reduce our environmental impact. Our efforts range from using biodegradable, compostable, and reusable EcoFlo packaging to selecting eco-conscious shipping partners. We make decisions that extend beyond short-term operations to ensure a lasting positive impact on the planet.

Choyu Himalyan Treats

Crafted with care and tradition, Choyu Himalayan Treats are made from the purest yak and cow milk. Our animals graze freely on the mountain herbs and organic greens of Jiri, the gateway to Mount Everest.

Using ancient techniques passed down through generations of chhurpi farmers, we create the quintessential Himalayan treat for your furry friends. Each bite is a testament to the rich heritage and natural bounty of the Himalayas, ensuring a wholesome and delightful experience for your pets.

DogDoov Limited

DogDoov Limited is the manufacturer and distributor of DogDoov Dog Beds. Their innovative design and approach to market will appeal to all dog owners who want to up-cycle their old bedding and clothing to give their best friends a welcome place in the home to call their own.

The unique nature of the DogDoov bed means that any dog with separation or anxiety issues will be more likely to take to their bed and feel more secure and happy as they are able to smell the owner on the bed.

DogDoov Dog Beds are supplied as a cover and internal net which is used to hold the filling, so they can be easily changed out and washed. Resellers will be delighted to be able to display up to 30 dog beds in a Point-of-Sale stand that takes up less than a metre width of floor space in store.

Supplied in Small, Medium and Large sizes, DogDoov have a bed to suit every dog.

DogDoov - Earth’s Best Friend!

Visit: www.dogdoov.com
Call: 07999 641111
Email: sales@dogdoov.com

Litter Genie^®

Litter Genie^® cat litter disposal system is the ultimate, hassle-free solution for controlling cat litter odours. Keeping you, and your cat happy.

Trust the Litter Genie^® brand for a fresher smelling home.

No Fuss Fill®

Welcome to the home of the No Fuss Fill®. The enrichment toy filler made in the UK. 

The No Fuss Fill range is all about functionality carefully designed solutions that make life with dogs easier and more fun. 

www.nofussfill.com

PAWER WATER

Pawer Water are the new wellness hydration supplements tailored to dogs’ specific health needs. Our unique, lightweight powder formulas blend essential electrolytes with a mix of powerful active ingredients, collagen, vitamins, and antioxidants, all human-grade, to complement our dogs’ nutrition and enhance their health and vitality.

To date, we offer a range of three products each serving a health purpose: Mobility & Glow, Calming, and Gut & Digestion. Pawer Water effortlessly dissolves in water, offering a convenient and delicious way to support dogs’ wellness and enabling pet parents to complement traditional nutrition with health-boosting ingredients. Ideal for any setting, Pawer Water ensures our furry companions stay healthy, hydrated and happy!

PETIO

UK exclusive distributor for PETIO Corp, one of the most well-known pets product company in Japan. We are finding the pets market niche especially for Japan fans. PETIO product range including cat toys, accessories, care products and homeware such as scratchers and beds.

Cats population should not be underestimated, even though most pet chain stores are selling dog products are more than cats. We truly believes the Japanese create unique, innovative and high quality of pets products, which bringing lots of fun and opportunity to explore the curiosity and playful side of cats and cat lovers!

Pips Bootique

My product is the anti-panic dog snood. Market need was a friend asking if I could help her dog who was suffering from sound anxiety on the approach of firework night. I ordered some materials and made my very first dog snood. It worked, my friend told me “you have to sell these, they are fantastic”

So I sold them on my own little online store. A few sold and I thought nothing more of it. Over the space of a weekend I was suddenly inundated with orders. 30 were ordered in the space of a few hours. There followed a rush order of materials and a week stuck behind my sewing machine making them. The orders kept coming in…

It turns out the multiple successes were published on various social media groups and the orders just kept mounting up. Success followed success.
Over the past 3 years I have gone from making them myself to having them made, I simply could not keep up with the demand. The most recent versions have added better sound suppression materials, adjustable and having them made releases me to work on other products.

This is the true story, it's not a conventional story of seeing market need, developing a business plan or thinking about advertising, it was first opportunity and secondly wanting to help animals in need.
I have won a previous award for technology:

2024 Business Awards - Pet and animal care in the category “Exceptional Pet and Animal Technology”.

The winning statement from the judges was:

“Your innovative soundproofed snood has made significant strides in pet care, offering solace to dogs frightened by noise. Your journey from a heartfelt initiative to a business that supports local craftsmanship and gives back to animal charities is truly inspiring. This award recognises your dedication to enhancing animal lives while positively impacting your community. A well-deserved honour!”

The first snoods were sold for £15 but the new improved designs have more expensive materials and are adjustable so am now selling them for £22. I am not yet VAT registered and am operating as a sole trader.

The Holistic Hound

Discover the ultimate well-being for our furry companions with our exclusive line of 100% ecological, plant based products. Specially crafted for dogs and other pets, our products are designed to nurture your pet’s well-being from the inside out.

Our commitment to purity ensures that your canine companion receives the best nature has to offer, free from synthetic additives and harmful substances. Whether it's supplements to support joint health and immunity, or calming solutions, our carefully curated range of products is crafted with the utmost dedication to providing holistic and natural care for pets.

It is time to embrace a proactive and natural approach to your pet's health, ensuring they thrive with the power of pure, untainted ingredients. Give them the gift of vitality, longevity, and comfort with our  products. Because, when it comes to their well-being, nothing beats the power of 100% natural care—with products endorsed and used by veterinary experts across Ireland and the UK.

The Holistic Hound has been producing 100% natural herbal healthcare support products since its inception in 2005. We are certified Master Herbalists with a wealth of experience in veterinary herbalism, complementary health care, and behaviour.

Tug-E-Nuff

Exceptionally well made. Insanely good fun. 
 
Tug-E-Nuff is a family-run dog toy brand that’s on a mission to enrich the relationship humans and dogs share using the power of play. 
 
Designed by dog trainers, its exciting toy ranges are well known for being exceptionally well-made and wildly good fun. 
 
Trusted and recommended globally by thousands of trainers, Tug-E-Nuff toys are renowned for overcoming playtime struggles, enhancing training success and enriching dog’s lives.