Established in 1985, the biennial Zoomark International trade fair is held in alternate years to Interzoo. 604 firms from 35 countries around the world exhibited at Zoomark International 2007, which attracted 20,000 trade buyers from 73 markets.
 
The Italian market for pet supplies is one of the most dynamic in Europe. Retail sales are an estimated €3.8 - €4 billion a year, and with supplies for dogs and cats predominating, the market continues to expand at a faster rate than those of France, Germany and the UK. But Zoomark is not exclusively about the Italian market. The close proximity of Bologna to Central and Eastern Europe draws trade fair visitors from those rapidly developing markets for consumer goods (among a host of others), thus providing an added incentive for British suppliers to exhibit at Zoomark International.

PetQuip is organising a British pavilion at Zoomark International 2009. We have been negotiating with the show organisers, and can now offer the outline of a package deal for British firms at next year’s show:
 
• A prime location for the British pavilion in Hall 22
 
• A comprehensive stand package designed so that you can just turn up and display your products. Package includes floor space, walls, carpet, lighting, fascia board, table, chairs, counter, electricity connection and consumption, daily stand cleaning, local taxes, etc for about £220 per square metre (based on an exchange rate of €1.24 : £1)
 
• Government grants to help offset the cost of stand space and construction

• Help with freight and other logistics from PetQuip’s dedicated event organisers
 
• Advice and information about how to make the most of your presence at the event
 
• The support at the show of a pet equipment industry information stand, organised by PetQuip and manned by an experienced team, including interpreters

• A schedule of press releases before, during and after the show, to publicise the goods and services of the British group
 
• A preview sent out to named buyers in advance of the show to generate advance publicity for the group
 
• Preferential management fee for members of PetQuip