  
                             
                            Find your way to the USA
                          Backer's 41st Annual Pet Industry Christmas Trade 
                            Show and Educational Conference
                          Donald E. Stephens Convention 
                            Center, Rosemont (Chicago), Illinois 12-14 
                            October 2007
                          www.hhbacker.com 
                          The American Pet Product Manufacturers Association 
                            (APPMA) estimates that the Americans will spend a 
                            staggering $40.8 billion on their pets this year. 
                            According to the APPMA’s 2007-2008 National 
                            Pet Owners Survey, 63 per cent of households in the 
                            USA own a pet. That equates to 71.1 million homes. 
                          The APPMA also reports that shopping for pet products 
                            is becoming easier than ever with an increasing variety 
                            of retail outlets now selling pet products. It says 
                            that right alongside fertiliser and shovels, shoppers 
                            can now find pet products such as doggie doors and 
                            yellow lawn spot removers sold at many lawn and garden 
                            stores, nurseries, and major home improvement stores 
                            - including The Home Depot.  
                          The report goes on to say that high-end items to 
                            spoil companion animals are must-haves for pet owners 
                            who spare no expense to please their furry, feathered 
                            and finned best friends. Items include faux mink coats 
                            for cold weather outings, feathered French day beds 
                            for afternoon naps, designer bird cages, botanical 
                            fragrances and to top it all off, a rhinestone tiara! 
                          Here’s a route to that lucrative market
                          Backer's Christmas Trade Show is one of the largest 
                            pet industry dealer shows in the United States. The 
                            2006 show featured 1,009 manufacturers and wholesalers 
                            exhibiting in 1,552 booths and drew more than 9,500 
                            retail buyers from around the world. 
                          Buyers Attending in 2006 by type of 
                            firm
                          
                             
                              |   Pet Shops/Pet Superstores  | 
                                39%  | 
                             
                             
                              |   Online Pet Stores  | 
                                13%  | 
                             
                             
                              |   Aquarium Shops/Maintenance  | 
                                8%  | 
                             
                             
                              |   Grooming Businesses  | 
                                22%  | 
                             
                             
                              |   Boutiques/Specialty/Gift Stores  | 
                                29%  | 
                             
                             
                              |   Boarding Kennels  | 
                                9%  | 
                             
                             
                              |   Distributors  | 
                                7%  | 
                             
                             
                              |   Mail Order Catalogues  | 
                                3%  | 
                             
                             
                              |   Miscellaneous Firms  | 
                                17%*  | 
                             
                           
                          
                            
                               
                                 
                                Note: H H Backer states that because some 
                                  firms checked off multiple business descriptions, 
                                  the percentages do not add up to 100.
                                  
                                *Miscellaneous Firms include lawn and garden 
                                  stores; veterinary clinics; department, discount 
                                  and variety stores; companion animal wholesalers; 
                                  manufacturers’ representatives
                                 | 
                             
                           
                          BUYERS ATTENDING IN 2006 BY JOB TITLE 
                          
                          
                             
                              |   Owner  | 
                                80%  | 
                             
                             
                              |   Manager  | 
                                12%  | 
                             
                             
                              |   Buyer  | 
                                5%  | 
                             
                             
                              |   Other  | 
                                3%  | 
                             
                           
                          A British group presence
                          PetQuip is organising a British group at Backer's 
                            Christmas Trade Show 2007. There’s a package 
                            deal for British firms exhibiting as members of the 
                            group and cash grants to help offset the cost of stand 
                            space and construction. Eligible firms can claim a 
                            £1,800 cash grant towards the cost of exhibiting 
                            through UK Trade & Investment’s Tradeshow 
                            Access Programme, subject to meeting the grant’s 
                            terms and conditions. 
                          For more information and to book a 
                            stand within the British group, please contact Theresa 
                            Swann, Head of Events and Administration 
                          T +44 (0) 1959 565 
                            995 
                            F +44 (0) 1959 565 885 
                            E 
                            info@petquip.com 
                           
                          
 
                            
                              
                            Interzoo 
                            Nuremberg  
                            22-25 May 2008
                          www.interzoo.com 
                           Plans 
                            are already in hand for Interzoo next year. We’ve 
                            negotiated space at the show for a British exhibitor 
                            group and will be announcing details of a stand package 
                            deal in the coming weeks. 
                          We will also be applying for grant support for our 
                            members under UK Trade & Investment’s Tradeshow 
                            Access Programme (TAP) in due course. It will, however, 
                            be some time before we know the outcome of that bid. 
                            The important thing to note is that if you wish to 
                            apply for a TAP grant, you should complete a grant 
                            application form (which is available from PetQuip) 
                            before committing yourselves to exhibit at the show. 
                          Theresa Swann, 
                            who organised the British group at last year’s 
                            show, will be managing the exhibitor group at Interzoo 
                            2008. Please email your details to Theresa at info@petquip.com 
                            if you would like her to keep you up to date with 
                            developments. 
                            
                          
                            
                               
                                Discount on space at Glee Petindex
                                 For 
                                  new and existing exhibitors at Glee 
                                  Petindex who are not already receiving 
                                  a discount through a sponsoring trade association, 
                                  being a member of PetQuip entitles them to a 
                                  12.5% discount on stand space. 
                                  In many cases that could more than offset the 
                                  membership subscription.  
                                We have recently added a new 
                                  ‘Become a member’ 
                                  page to our website, www.petquip.com, 
                                  which enables you to download PetQuip membership 
                                  application forms and subscription rates. 
                                Glee Petindex takes place 
                                  from 16-18 September 2007 at the NEC Birmingham 
                                www.gleebirmingham.com  | 
                             
                           
                           Expozoo, 
                            Paris Nord Villepinte 
                            18-20 March 2007
                          www.expozoo.com 
                          Brochure and product sample display
                          “It was a great way for a 
                            small company to test the market interest on mainland 
                            Europe and even if only one lead turns out to be a 
                            buyer it was well worth it!” 
                            14 
                            British suppliers took the opportunity to display 
                            their brochures and a small product sample on the 
                            PetQuip information stand at Expozoo in March. During 
                            the three days of the show, 55 buyers visited the 
                            stand and made, in aggregate, 177 enquiries about 
                            the products on display. The enquiries were relayed 
                            within a week of the show to the appropriate participating 
                            companies, several of whom reported almost immediate 
                            success.  
                          “Will you please keep me on 
                            your list for any more trade show promotions like 
                            the Expozoo display. I have had such a positive response 
                            from the list you sent me of interested parties and 
                            I would like to participate in similar schemes run 
                            by PetQuip in the future.” 
                           
                          Market report: Garden, DIY and Pet 
                            Products in  
                            The Netherlands
                          A new report on the Dutch market for garden, DIY 
                            and pet care products has just been published. Commissioned 
                            by the Federation from the Trade and Investment Section 
                            at the British Embassy in The Hague, the 50 page report 
                            provides an overview of the sectors and identifies 
                            the key supply chains and main retailers operating 
                            within them. It also contains a validated list of 
                            95 trade contacts, which includes importers and distributors 
                            of garden and pet care products. 
                          Available exclusively to members 
                            of the Federation, the report is priced at £95 
                            +VAT 
                          To order a copy, please contact  
                            Charlie Parker, Commercial Manager or Eleanor 
                            Wigram, Research Manager 
                          T +44 (0) 1959 565 
                            995 
                            F +44 (0) 1959 565 885 
                            E charlie@gardenex.com 
                            E 
                            eleanor@gardenex.com 
                           
                          Research Library
                          The Federation’s library holds a wealth of 
                            information about markets world-wide for garden and 
                            pet care products, including market reports, retailers’ 
                            catalogues, trade directories, show catalogues and 
                            international trade magazines, along with sources 
                            of guidance on technical exporting issues. 
                           Members of PetQuip are welcome to visit the research 
                            library at our offices in Brasted at any time by prior 
                            appointment, either to conduct your own research or 
                            to discuss your plans and how we can help you achieve 
                            them. 
                           Please contact Charlie Parker, Commercial Manager 
                            or Eleanor Wigram, Research Manager to book an appointment. 
                           
                           13 
                            companies join PetQuip in British pavilion at Zoomark 
                            International
                           www.zoomark.it 
                          Pet clothing ranging from scarves to ski jackets, 
                            the latest handcrafted leather pet and fashion accessories, 
                            a revolutionary dog training product, hygiene and 
                            grooming items, pet cages, ‘fish fingers’ 
                            dog food, and special occasion biscuit treats for 
                            dogs were among the products exhibited by 13 companies 
                            in the British pavilion organised by PetQuip at Zoomark 
                            International in Bologna earlier this month. PetQuip 
                            also manned a British pet care industry information 
                            stand where international buyers were able to access 
                            a free-of-charge UK product sourcing service. 
                           
                          
                            
                              |  
                                 For more information about PetQuip 
                                  or any of the articles in this issue of PetQuip 
                                  e-News, please contact Neale Hutchinson, 
                                  Trade Association Manager 
                                T +44 (0) 1959 
                                  565 995 
                                  F +44 (0) 1959 565 885 
                                  E neale@petquip.com  | 
                             
                           
                          
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