Find your way to the USA
Backer's 41st Annual Pet Industry Christmas Trade
Show and Educational Conference
Donald E. Stephens Convention
Center, Rosemont (Chicago), Illinois 12-14
October 2007
www.hhbacker.com
The American Pet Product Manufacturers Association
(APPMA) estimates that the Americans will spend a
staggering $40.8 billion on their pets this year.
According to the APPMA’s 2007-2008 National
Pet Owners Survey, 63 per cent of households in the
USA own a pet. That equates to 71.1 million homes.
The APPMA also reports that shopping for pet products
is becoming easier than ever with an increasing variety
of retail outlets now selling pet products. It says
that right alongside fertiliser and shovels, shoppers
can now find pet products such as doggie doors and
yellow lawn spot removers sold at many lawn and garden
stores, nurseries, and major home improvement stores
- including The Home Depot.
The report goes on to say that high-end items to
spoil companion animals are must-haves for pet owners
who spare no expense to please their furry, feathered
and finned best friends. Items include faux mink coats
for cold weather outings, feathered French day beds
for afternoon naps, designer bird cages, botanical
fragrances and to top it all off, a rhinestone tiara!
Here’s a route to that lucrative market
Backer's Christmas Trade Show is one of the largest
pet industry dealer shows in the United States. The
2006 show featured 1,009 manufacturers and wholesalers
exhibiting in 1,552 booths and drew more than 9,500
retail buyers from around the world.
Buyers Attending in 2006 by type of
firm
Pet Shops/Pet Superstores |
39% |
Online Pet Stores |
13% |
Aquarium Shops/Maintenance |
8% |
Grooming Businesses |
22% |
Boutiques/Specialty/Gift Stores |
29% |
Boarding Kennels |
9% |
Distributors |
7% |
Mail Order Catalogues |
3% |
Miscellaneous Firms |
17%* |
Note: H H Backer states that because some
firms checked off multiple business descriptions,
the percentages do not add up to 100.
*Miscellaneous Firms include lawn and garden
stores; veterinary clinics; department, discount
and variety stores; companion animal wholesalers;
manufacturers’ representatives
|
BUYERS ATTENDING IN 2006 BY JOB TITLE
Owner |
80% |
Manager |
12% |
Buyer |
5% |
Other |
3% |
A British group presence
PetQuip is organising a British group at Backer's
Christmas Trade Show 2007. There’s a package
deal for British firms exhibiting as members of the
group and cash grants to help offset the cost of stand
space and construction. Eligible firms can claim a
£1,800 cash grant towards the cost of exhibiting
through UK Trade & Investment’s Tradeshow
Access Programme, subject to meeting the grant’s
terms and conditions.
For more information and to book a
stand within the British group, please contact Theresa
Swann, Head of Events and Administration
T +44 (0) 1959 565
995
F +44 (0) 1959 565 885
E
info@petquip.com
Interzoo
Nuremberg
22-25 May 2008
www.interzoo.com
Plans
are already in hand for Interzoo next year. We’ve
negotiated space at the show for a British exhibitor
group and will be announcing details of a stand package
deal in the coming weeks.
We will also be applying for grant support for our
members under UK Trade & Investment’s Tradeshow
Access Programme (TAP) in due course. It will, however,
be some time before we know the outcome of that bid.
The important thing to note is that if you wish to
apply for a TAP grant, you should complete a grant
application form (which is available from PetQuip)
before committing yourselves to exhibit at the show.
Theresa Swann,
who organised the British group at last year’s
show, will be managing the exhibitor group at Interzoo
2008. Please email your details to Theresa at info@petquip.com
if you would like her to keep you up to date with
developments.
Discount on space at Glee Petindex
For
new and existing exhibitors at Glee
Petindex who are not already receiving
a discount through a sponsoring trade association,
being a member of PetQuip entitles them to a
12.5% discount on stand space.
In many cases that could more than offset the
membership subscription.
We have recently added a new
‘Become a member’
page to our website, www.petquip.com,
which enables you to download PetQuip membership
application forms and subscription rates.
Glee Petindex takes place
from 16-18 September 2007 at the NEC Birmingham
www.gleebirmingham.com |
Expozoo,
Paris Nord Villepinte
18-20 March 2007
www.expozoo.com
Brochure and product sample display
“It was a great way for a
small company to test the market interest on mainland
Europe and even if only one lead turns out to be a
buyer it was well worth it!”
14
British suppliers took the opportunity to display
their brochures and a small product sample on the
PetQuip information stand at Expozoo in March. During
the three days of the show, 55 buyers visited the
stand and made, in aggregate, 177 enquiries about
the products on display. The enquiries were relayed
within a week of the show to the appropriate participating
companies, several of whom reported almost immediate
success.
“Will you please keep me on
your list for any more trade show promotions like
the Expozoo display. I have had such a positive response
from the list you sent me of interested parties and
I would like to participate in similar schemes run
by PetQuip in the future.”
Market report: Garden, DIY and Pet
Products in
The Netherlands
A new report on the Dutch market for garden, DIY
and pet care products has just been published. Commissioned
by the Federation from the Trade and Investment Section
at the British Embassy in The Hague, the 50 page report
provides an overview of the sectors and identifies
the key supply chains and main retailers operating
within them. It also contains a validated list of
95 trade contacts, which includes importers and distributors
of garden and pet care products.
Available exclusively to members
of the Federation, the report is priced at £95
+VAT
To order a copy, please contact
Charlie Parker, Commercial Manager or Eleanor
Wigram, Research Manager
T +44 (0) 1959 565
995
F +44 (0) 1959 565 885
E charlie@gardenex.com
E
eleanor@gardenex.com
Research Library
The Federation’s library holds a wealth of
information about markets world-wide for garden and
pet care products, including market reports, retailers’
catalogues, trade directories, show catalogues and
international trade magazines, along with sources
of guidance on technical exporting issues.
Members of PetQuip are welcome to visit the research
library at our offices in Brasted at any time by prior
appointment, either to conduct your own research or
to discuss your plans and how we can help you achieve
them.
Please contact Charlie Parker, Commercial Manager
or Eleanor Wigram, Research Manager to book an appointment.
13
companies join PetQuip in British pavilion at Zoomark
International
www.zoomark.it
Pet clothing ranging from scarves to ski jackets,
the latest handcrafted leather pet and fashion accessories,
a revolutionary dog training product, hygiene and
grooming items, pet cages, ‘fish fingers’
dog food, and special occasion biscuit treats for
dogs were among the products exhibited by 13 companies
in the British pavilion organised by PetQuip at Zoomark
International in Bologna earlier this month. PetQuip
also manned a British pet care industry information
stand where international buyers were able to access
a free-of-charge UK product sourcing service.
For more information about PetQuip
or any of the articles in this issue of PetQuip
e-News, please contact Neale Hutchinson,
Trade Association Manager
T +44 (0) 1959
565 995
F +44 (0) 1959 565 885
E neale@petquip.com |
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