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BETA International

BETA International 2011

- a priceless opportunity

BETA International has its roots in the equestrian industry, but it’s far from being a one-trick pony. Hailed as the world’s leading trade fair for the equestrian, country clothing and pet care markets, it offers retailers a prime opportunity to source some fabulous new lines and ideas, as well as investing in a spot of diversification.

Beta Photo

The latest looks, brands and inventions will be put on display by exhibitors from the UK and overseas. From dog beds, collars and grooming aids to waterproof clothing, wellington boots, hats, hunting socks and leather gloves, there’s that ‘certain something’ guaranteed to tempt buyers from across the pet sector.

Those wishing to branch out into pastures new will be spoilt for choice, with an exciting array of goods suited to equestrian first-timers. Come along and talk to the exhibitors about their products, pick their brains and gather sound industry knowledge. It’s priceless but costs you nothing!

Many of the products are picked out in the Redpin Publishers New Product Gallery – a showcase for all the latest gear and equipment. You can spend time perusing the displays, highlight the items that catch your eye and go to find out more about them on the exhibitors’ stands. Some of the products will also be stars of the show in a series of live-action displays in the Sherwood Forest Horse Demonstration and Seminar Arena.

BETA International 2011 is, quite simply, unmissable. But don’t just take our word for it – seeing is believing. Pay us a visit and, if you pre-register on line at www.beta-int.com, it is completely free. The organisers have even arranged free coaches for visiting retailers on the first day of the show, collecting from Exeter, Carlisle and Maidstone – with further pick-up points en route. Contact Lynn Pattison for further information, telephone +44 (0)1937 582111 or email tradefair@beta-int.com

The show takes place at the NEC, Birmingham, from 20 to 22 February. If you make it on the first day, you’ll also get the chance to watch actor and animal lover Martin Clunes appearing with horse whisperer Monty Roberts in the arena.

We’re looking forward to welcoming you to the show.

Pre-register on line at www.beta-int.com


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